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For eBusiness & Channel Strategy Professionals

The Future Of Mobile: From App Silos To Open Ecosystems

Mobile Becomes The Experience Choreographer

April 4, 2016

Why Read This Report

There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are choreographed into an experience that solves a user's immediate need. Mobile becomes less of a standalone channel and more of an actor — often the central choreographer — in this broader connected ecosystem. This report lays out the future of mobile for eBusiness professionals and tells you how to get started.

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Table of Contents

  • Mobile Saturation Is Complete. Now What?
  • Future Mobile Experiences Shift To Ecosystems
  • The Path Forward: Four Stages Of Mobile Evolution
  • Future Mobile Experiences Require Substantial Innovations
  • Recommendations

  • Build A Mobile Ecosystem Strategy
  • Supplemental Material
  • Related Research Documents

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