The Future Of Mobile: From App Silos To Open Ecosystems
Mobile Becomes The Experience Choreographer
April 4, 2016
Why Read This Report
There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are choreographed into an experience that solves a user's immediate need. Mobile becomes less of a standalone channel and more of an actor — often the central choreographer — in this broader connected ecosystem. This report lays out the future of mobile for eBusiness professionals and tells you how to get started.
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Table of Contents
- Mobile Saturation Is Complete. Now What?
- Future Mobile Experiences Shift To Ecosystems
- The Path Forward: Four Stages Of Mobile Evolution
- Future Mobile Experiences Require Substantial Innovations
- Build A Mobile Ecosystem Strategy
- Supplemental Material
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