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For B2B Marketing Professionals

The GDPR And The B2B Marketer

Seize The Opportunity To Master Your Customer Data And Upgrade Your Engagement Practices

March 13, 2018


Why Read This Report

The deadline for compliance with the EU's General Data Protection Regulation (GDPR) is May 25, 2018. Some B2B marketers believe the GDPR doesn't apply to them; others believe the data they collect and process isn't in scope. But business consumers are protected GDPR data subjects, and many B2B practices that collect and process their data must change. Although the law is often ambiguous and the degree of its enforcement remains unknown, the cost of noncompliance is severe. So B2B marketers must be aware and prepare.

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Table of Contents

  • B2B Marketers Are Underestimating And Unprepared For The GDPR
  • B2B Marketers Can't Take A Backseat In GDPR Preparations
  • The GDPR Will Drive Transformation Of Marketing Data Management
  • The GDPR Changes The Ground Rules For Marketing Engagement
  • B2B Marketers Are Slowly Working Through Implications Of The GDPR
  • What It Means

  • At Its Core, The GDPR Enables Customer-Obsessed Marketing
  • Supplemental Material
  • Related Research Documents

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