The Gen Y Design Guide
Crafting Experiences To Meet The Unique Needs Of Younger Consumers
December 3, 2007
Why Read This Report
Gen Y consumers are a unique breed. But what exactly makes them different from their elders? Our research unearthed nine attributes of Gen Yers' social, emotional, and mental makeup that shape their perception of interactions. To reach these young consumers, we've identified four design approaches: immediacy, Gen Y literacy, individualism, and social interactivity. To truly engage Gen Y, firms should create a Gen Y advisory board and apply Gen Y design approaches across touchpoints.
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Also in Collection: Designing For Gen Y
Gen Y Is Truly Different; Design Accordingly
November 6, 2007 | Bruce D. Temkin
Young Gen Yers: Fun-Loving, Social, And Wired
January 3, 2008 | Bruce D. Temkin
Engage Gen Y Online With Immediacy
November 13, 2008 | Bruce D. Temkin
Engage Gen Y Online With Social Interactivity
June 2, 2009 | Bruce D. Temkin
Table of Contents
- What Do Firms Need To Know About Gen Y?
- Four Key Design Approaches For Reaching Gen Y
- Develop A Specific Gen Y Strategy
- Supplemental Material
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