Trends Report

The Germany Customer Experience Index, 2016

CX Quality In Germany Is OK, With No Individual Movers Or Shakers

November 14th, 2016
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
Alex Causey, null
Alex Causey
With contributors:
David Truog , Harley Manning , Roxana Strohmenger , Gabriella Zoia , Rachel Birrell

Summary

Which German brands create the most loyalty with their customers? This report applies Forrester's CX Index™ methodology to German brands to uncover how easy it is to do business with them, how effective it is, and how customers feel walking away from the experience. We delve into how German brands performed this year, with a special look at repeat winners. To conclude, we reveal which emotions play the biggest role in CX. CX professionals should use this report to hone their CX efforts.

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