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For CIOs

The Global Tech Market Outlook For 2015 To 2016

Five Themes That Will Define The Tech Market

January 7, 2015

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Why Read This Report

As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in the US, China, India, the UK, and the Nordics will be at the high end of this range; in the rest of Europe and Latin America, growth will be at the low end. Demand will be strongest for software — especially for analytics and cloud apps — and related services but weaker in hardware and outsourcing, creating savings opportunities. New project spending will be strong, much of it for technologies that support the business technology agenda for winning, serving, and retaining customers. Read this report to use our market outlook to help you shape your spending plans and requests.

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Table of Contents

  • Five Themes For The 2015-2016 Global Tech Market Outlook
  • A Better US Economy Will Help Lift US And Global Tech Growth
  • New Project Spending Will Rise, But MOOSE Spending Still Dominates
  • A Focus On Revenues Will Drive Business Technology Investment
  • Software And Services Rule; Hardware And Outsourcing Stew
  • RECOMMENDATIONS

  • Your Country Will Dictate Your Tech Spending Growth Plans
  • ALTERNATIVE VIEW

  • Market Reactions To Low Oil Prices Will Drive Better or Worse Growth
  • Supplemental Material
  • Related Research Documents

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