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For Customer Experience Professionals

The Inclusive Design Imperative: Win And Retain More Customers

Modernize Your Design Practice To Reach More Of Your Target Market

April 23, 2019

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Why Read This Report

Experience design (XD) leaders can help their firms win and retain customers, break into new markets, and get employees more engaged, by prioritizing inclusion. To do this, you need to shift your firm's mindset and methodology: 1) Establish a foundation that drives home the "why" and fuels the desire to do better and 2) augment your XD practice with the right people, processes, and tools. This report explains why and how.

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Table of Contents

  • Inclusive Design Is Good For Business
  • But Most Firms Get Inclusive Design Wrong — Or Miss Out Entirely
  • Shift Your Firm's Mindset And Methodology Toward Inclusive Design
  • Establish A Foundation For Inclusive Design
  • Augment Your XD Practice For Inclusion
  • Recommendations

  • The Three First Steps To Begin Designing For Inclusion
  • Supplemental Material
  • Related Research Documents

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