The Intersection Of Customer Intelligence And Public Relations
How Social Intelligence Bridges The Gap Between Diverse Disciplines
November 4, 2010
Why Read This Report
Customer Intelligence and public relations aren't obvious bedfellows. The two teams sit on opposite sides of the marketing and strategy organization but share similar goals and will now share a common data source: social media. Through Social Intelligence, Customer Intelligence and public relations professionals turn online discussions into actionable business insight. Social media data gives both teams the information they need to improve targeted communications and measure their work's effectiveness. For Customer Intelligence professionals, this means new demand for social data, challenges in distributing data, and focusing on the importance of data analysis training.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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