Trends Report

The Key To Interactive Marketing In China

Overcome Your Digital Challenges By Finding, Training, And Keeping Talented Staff

July 10th, 2012
Nate Elliott, null
Nate Elliott
With contributors:
David Truog , Jennifer Wise , James McDavid

Summary

China's 1.4 billion residents have more disposable income than they used to, and digital channels offer undoubtedly the best way to reach affluent Chinese consumers. But interactive marketing in China comes with unique challenges — and we're not just referring to government restrictions. This brief report examines the challenges that hinder interactive spending in China and recommends how best to tap the interactive marketing opportunity.

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