Advanced Search

Save Or Share This Report

For Customer Insights Professionals

The Marketing Of Market Insights: How To Build Internal Relationships And Influence

February 22, 2012

Primary author headshot

Authors

Why Read This Report

Market insights professionals often face challenges in building awareness and influence within their companies. To better understand how market insights can overcome these issues, Forrester spoke with five companies with empowered market insights organizations, as well as one CMO, for an executive view of what market insights should do. This report contains their stories and guidance on overcoming roadblocks to success, optimizing internal relationships ("making friends"), and learning how to deliver high-impact insights to build influence, in some cases all the way up to the executive level.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Get The Market Insights House In Order First
  • You Have To Market And Sell
  • Analyze Hard, But Keep Delivery Soft And Simple
  • Listen To The Executives
  • Use Forrester's Influence Evaluator
  • RECOMMENDATIONS

  • Evolve And Add Value To Gain Influence And Evangelists
  • Supplemental Material
  • Related Research Documents

Recommended Research