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For CIOs

The Midyear Global Tech Market Outlook For 2015 To 2016

Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars

August 31, 2015

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Why Read This Report

At the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015. However, US tech vendors with significant overseas sales are experiencing declines in their revenues, thanks to the strong US dollar. As a result, the global tech markets measured in US dollars will drop by 3.1%. This dichotomy presents both challenges and opportunities for CIOs. Those in the US and other countries with above-average growth rates can push for budget increases of 5% or more. In other countries, more caution will be warranted, but the strong dollar will present opportunities to buy US software and other products at cheaper prices.

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Table of Contents

  • It's Not A Bad Tech Market For CIOs, But It's Not Good For US Vendors
  • Business Technology Drives Tech Spending Growth
  • Cloud, Mobile, And Analytics Lead Tech Product Growth
  • Mixed Economic Growth Roils The 2015 Tech Market Outlook

  • Adapt Buying Plans To Changing Tech Market Conditions

  • Europe And China Outperform Expectations, Leading To Better Growth
  • Supplemental Material
  • Related Research Documents

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