Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The New Agency Operating Model For Brands

Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer

April 6, 2017


Why Read This Report

The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer strategy, experience delivery, and marketing performance over rote agency assignments. Read this report to learn the four-step process B2C marketers must follow to adapt their agency investments to the age of the customer.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Hey, Brands: Your Agency Model Is Broken
  • Marketers Need A New Blueprint For Agency Services
  • Recommendations

  • Lay The Groundwork For A New Agency Operating Model
  • What It Means

  • The Best Agencies Survive, Only To Face The New Power Competitor
  • Supplemental Material
  • Related Research Documents

Recommended Research