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For B2C Marketing Professionals

The New Agency Operating Model For Brands

Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer

April 6, 2017

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Why Read This Report

The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer strategy, experience delivery, and marketing performance over rote agency assignments. Read this report to learn the four-step process B2C marketers must follow to adapt their agency investments to the age of the customer.

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Table of Contents

  • Hey, Brands: Your Agency Model Is Broken
  • Marketers Need A New Blueprint For Agency Services
  • Recommendations

  • Lay The Groundwork For A New Agency Operating Model
  • What It Means

  • The Best Agencies Survive, Only To Face The New Power Competitor
  • Supplemental Material
  • Related Research Documents

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