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For B2C Marketing Professionals

The New Mobile Mind Shift Index

Analyzing The Appetites Of Your Mobile Customers

June 3, 2014

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Why Read This Report

You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI), a tool that enables you to assess your customers' mobile intensity, expectations, and behaviors. You can use this tool to determine how urgent it is to provide your customers with mobile applications, what their expectations are, and which features to include. These judgments are crucial, because companies that fail to live up to their customers' mobile expectations will find mobile entrepreneurs stepping in and stealing their mobile moments.

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Table of Contents

  • Analyze Your Customers With The Mobile Mind Shift Index
  • Using The MMSI To Compare Airlines On Mobile Intensity And Expectation
  • RECOMMENDATIONS

  • Use The Mobile Mind Shift Index To Inform The IDEA Cycle
  • Supplemental Material
  • Related Research Documents

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