Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The New Mobile Mind Shift Index

Analyzing The Appetites Of Your Mobile Customers

June 3, 2014


Why Read This Report

You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI), a tool that enables you to assess your customers' mobile intensity, expectations, and behaviors. You can use this tool to determine how urgent it is to provide your customers with mobile applications, what their expectations are, and which features to include. These judgments are crucial, because companies that fail to live up to their customers' mobile expectations will find mobile entrepreneurs stepping in and stealing their mobile moments.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Analyze Your Customers With The Mobile Mind Shift Index
  • Using The MMSI To Compare Airlines On Mobile Intensity And Expectation

  • Use The Mobile Mind Shift Index To Inform The IDEA Cycle
  • Supplemental Material
  • Related Research Documents