Trends Report

The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

New Flexible Business Models Cannibalize Traditional Software Markets

August 1st, 2012
Holger Kisker, Ph.D., null
Holger Kisker, Ph.D.
With contributors:
Pascal Matzke , Enza Iannopollo , Michael Yamnitsky

Summary

Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing traditional business models. Priorities are shifting from back-office, administrative applications to solutions that provide higher business value and insights, including business intelligence, process optimization, and collaboration software. And business models are changing at the same time. In this report, we highlight the disruptive new licensing, deployment, and pricing models that lead to an overall transformation of how software will be bought, implemented, and used in the future.

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