Save or Share this Report

For B2B Marketing Professionals

The New Year Of Social Marketing

2012 Investment In Social Media And Communities Remains Strong

March 15, 2012

Primary author headshot


  • By Kim Celestre
  • with Peter Burris,
  • Zachary Reiss-Davis,
  • Eric Hsieh

Why Read This Report

Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators about where they are planning to target their marketing efforts. Results from the survey provide insight on how tech marketers' colleagues and peers are investing in social marketing strategies and headcount, reflecting the beginning of a shift in focus from social "media" to social "marketing." Using the 2011 MOI Survey as a guideline, tech marketers can confidently begin developing their 2012 social marketing strategies, as long as they can prove that their investments are leading to strong returns.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research