Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The POST Method: Lessons On How To Share Your Brand

Insights From Forrester's Consumer Marketing Forum EMEA 2007

December 12, 2007


  • By Rebecca Jennings
  • with Jaap Favier,
  • Christine Spivey Overby

Why Read This Report

Presenters at Forrester's Consumer Marketing Forum EMEA 2007 showed how they based their successful social media campaigns on the POST method — people, objectives, strategy, technology. Innovative marketers like Bang & Olufsen and Renault also shared the lessons they had learned in social marketing execution: Any brand can and should get involved in social media, marketers should measure and track success from the get-go, and they should use traditional ROI metrics to get budgets.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).