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For CMO Professionals

The Pop-Up Brand Experience

How To Transform Product Transactions Into Brand Moments

September 16, 2010

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Authors

  • By Chris Stutzman
  • with David M. Cooperstein,
  • Cory Munchbach

Why Read This Report

Innovative marketers are reinventing how consumers engage with their products by transforming yesterday's transactional vending machines into today's powerful brand experience machines. Some companies, like Redbox Automated Retail and MooBella, have even created new business models using advanced vending technology. The lesson for marketing leaders is not just to add vending machines to the marketing mix, but rather to tap into innovative technologies to create brand experiences that are: 1) personally relevant; 2) locally dynamic; and 3) unexpectedly rewarding. Forrester recommends using the four consumer P's of Adaptive Marketing to help shape these new brand experiences.

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