Trends Report

The Priorities Of Tech Strategists And Marketers

Results From Forrester's Survey of Tech Industry Professionals

October 21st, 2008
Christopher Andrews, VP, Research Product Management
Christopher Andrews VP, Research Product Management
With contributors:
Thomas Mendel, Ph.D. , Edward Radcliffe

Summary

In August 2008, Forrester conducted an online survey of senior-level strategy and marketing professionals from global technology firms. We gathered information on a range of topics, such as individual interests, organizational priorities, and go-to-market approaches. The survey results were consistent with many of the trends we see at Forrester: an overall interest in innovation and competitive intelligence; high interest in tracking emerging technologies; and substantive changes in the way companies will organize their go-to-market strategy. The survey results provide strategists with insight into the priorities of their tech industry counterparts, and they can use these to set strategic plans.

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