Save or Share this Report

For B2C Marketing Professionals

The Prospects For Ad-Funded Mobile Services

Why Ad-Sponsored Mobile Voice And SMS Won't Disrupt The Market

November 21, 2007


Why Read This Report

European mobile operators are still contemplating giving mobile services away for free to consumers. The catch? Consumers have to agree to receive advertising on their mobile phone. UK mobile virtual network operator (MVNO) Blyk recently launched a new variation of this concept with a business model that's based on ad-funded services, including voice and SMS messaging. The Blyk model will face challenges in getting consumers to accept advertising on their mobiles as well as in signing customers up online and keeping them loyal. Blyk will also have a tough time convincing marketers to advertise with it until the MVNO can show significant reach; precise targeting won't make sense until then.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).