Save or Share this Report

For B2C Marketing Professionals

The ROI Of Customer Loyalty

Business Case: The Customer Loyalty Playbook

April 18, 2019

Authors

Playbook icon

This is the Business Case report in The Customer Loyalty Playbook For 2019.

Why Read This Report

Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for investment in a loyalty program. It provides an ROI model for loyalty program expenditures using Forrester's Total Economic Impact™ (TEI) framework. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Promising Long-Term Loyalty Isn't Enough To Secure Program Funding
  • Use Forrester's TEI Framework To Make The Business Case
  • Recommendations

  • Tweak The Model's Assumptions To Meet Your Business' Needs
  • Supplemental Material
  • Related Research Documents

Recommended Research