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For B2C Marketing Professionals

Amplify Your Social Media Business Case Beyond Marketing

February 22, 2016

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This is the Business Case report in The Social Marketing Playbook For 2016.

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Why Read This Report

Social marketing's evolution is fast and furious. Unfortunately, B2C marketers aren't moving at the same speed when it comes to building viable social marketing business cases. These cases require data, but how do you get data if you can't get your initiative funded? Read this report to learn four types of accessible data to increase the viability of your case and pave the way for success. This is an update of a previously published report "Get Approval To Fund Your Social Marketing Initiative." Forrester reviews and updates reports periodically for continued relevance and accuracy; we revised this edition to factor in new examples and data.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Also in Collection: Social Media Marketing Measurement

Table of Contents

  • Lack Of ROI Rigor Limits Social Marketing Potential
  • Bolster A Social Business Case With Key Data Sources
  • Package Your Business Case With A Holistic Approach
  • Recommendations

  • Let Your Stakeholders Sell Your Social Marketing Business Case
  • Supplemental Material