Save or Share this Report

For Customer Insights Professionals

The Road Map To Integrated Social Intelligence

Mature Social Intelligence Practices Integrate Data

December 4, 2015

Primary author headshot


Why Read This Report

Today, companies underutilize social data and often leave it sitting in its own silo. To overcome this problem and win, serve, and retain customers, customer insights (CI) professionals must start looking at social media as a valuable source of customer information that integrates with their existing data. But this is far easier said than done. In this report, we lay out a road map to evolve from listening to brand mentions all the way to a socially integrated customer database. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).