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For B2B Marketing Professionals

The Sales Tide Is Shifting To Pan-Route Strategies

Chart A Course For Customer Obsession Across All Routes-To-Market

November 30, 2017


Why Read This Report

As B2B buyers' expectations change, the boundaries blur between their preferred sales channels. Leading B2B firms recognize this and are adapting their routes-to-market strategies. This report details the shifts in routes prioritization and mix underway and highlights mini case study examples of companies that are successfully modernizing their strategies. It also provides specific recommendations for how B2B marketing and sales leaders can place the customer at the core of their firms' commercial strategy.

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Table of Contents

  • B2B Firms Rely On Established Routes While Eyeing The Future
  • Leading Companies Embrace New Strategies
  • Many B2B Firms Are Stuck In Park
  • Recommendations

  • Put Your Enterprise On Course For Customer Obsession
  • Supplemental Material
  • Related Research Documents

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