The Social Technographics® Profile Of European Parents

October 10th, 2008

Mary Beth Kemp

With contributors:

Jaap Favier , Alice Bresciani

Summary

Today's parents are a little behind the curve in Social Computing adoption. That said, moms are keen Joiners and dads are absorbed Spectators. Brands looking to connect to parents should begin to plan their social media strategy. Why? Parents are an interesting target to hone marketing's approach to communities since parenting is so high touch and such a high-interest subject. And the best is yet to come. The upcoming generation of parents — today's 16- to 24-year-olds — is indisputably active in Social Computing.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.