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The State Of Consumers And Technology: Benchmark 2008

A Generational Analysis Of The North American Benchmark Survey

July 21, 2008

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Why Read This Report

This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes and behaviors based on a mail survey of 60,847 adults.

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Table of Contents

  • Every Generation Has A Unique Technology Profile
  • The Five-Year Forecast: Household Devices, Access
  • The Five-Year Forecast: Personal Devices
  • Every Generation Has A Unique Technology Profile
  • Devices: Gen Xers Win; They Have The Most Toys
  • Media: Welcome To Gen Y's Multichannel World
  • Online Activities: Gen Y Spends The Most Time Online
  • Mobile: Saturation Looms, Especially For Gen Y
  • Marketing: Gen Y Goes For Style And Yahoo!
  • Gaming: Gen Y Hardcore Gamers Also Watch TV
  • The PC Market: Gen Y, The Laptop Generation
  • Broadband: High-Speed Is Now The Default For Gen Y
  • Telecom: Gen Y Votes With Its Wallet For Mobile
  • Home Networks: Gens Y And X Build Digital Homes
  • Home Workers: Gen X Leads In Telecommuting
  • Television: Gen X Is First With DVRs And HDTV
  • Financial Services: Gen X Banks Online
  • Retail: Boomers Dominate Online Shopping
  • Travel: Boomers Book Online
  • Healthcare: Gen X Finds Help Online
  • Using The Data: 53,000 Households, 60,847 Adults, And 473 Brands
  • Supplemental Material

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