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For eBusiness & Channel Strategy Professionals

The State Of Digital: A Mobile Commerce Perspective

Forrester's H2 2016 Global Mobile Executive Online Survey

March 21, 2017


Why Read This Report

Mobile has evolved beyond just a project, channel, or initiative for commerce players. It’s the catalyst that drives companies to become complete digital businesses and the primary touchpoint to give companies the context and insights they need to serve their customers. No question is asked more often than “What are others doing?” This report offers a view of the top-line results of Forrester’s H2 2016 Global Mobile Executive Online Survey to help answer that question, discussing what technologies they use, how much they spend, how they organize, and more.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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