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For eBusiness & Channel Strategy Professionals

The State Of Digital: A Mobile Commerce Perspective

Forrester's H2 2016 Global Mobile Executive Online Survey

March 21, 2017

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Why Read This Report

Mobile has evolved beyond just a project, channel, or initiative for commerce players. It’s the catalyst that drives companies to become complete digital businesses and the primary touchpoint to give companies the context and insights they need to serve their customers. No question is asked more often than “What are others doing?” This report offers a view of the top-line results of Forrester’s H2 2016 Global Mobile Executive Online Survey to help answer that question, discussing what technologies they use, how much they spend, how they organize, and more.

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