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For B2B Marketing Professionals

The State Of Digitized Selling

Stop Testing The Waters And Get Immersed

December 27, 2019

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Why Read This Report

Today's B2B marketing and sales leaders face a mounting predicament: ensuring that their sellers meet and exceed sales targets while fulfilling the expectations of increasingly digitally oriented buyers. The solution lies in aligning sales strategies with current and next-gen buying motions. This report details what evolving business buyers want along their path to purchase, where B2B firms are on their journey to delivering that experience, and how digitally immersive selling benefits everyone.

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Table of Contents

  • Siloed Sales Routes Impede B2B-Selling Organizations' Success
  • Extend Digital Capabilities To Align Selling With Buying Motions
  • Digitally Immersive Sales Strategies Benefit Everyone
  • Recommendations

  • Take A Pragmatic And Incremental Approach To Moving Forward
  • Supplemental Material
  • Related Research Documents

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