The State Of Fraud In eBusiness
eBusiness Panelists Report That 0.6% Of Orders And Transactions Are Fraudulent
August 17, 2009
Why Read This Report
Forrester recently surveyed its eBusiness And Channel Strategy Professional Research Panel to gauge the current landscape of fraud in the online channel. Forty percent of our panelists have seen an increase in fraud incidents in the past 12 months and are increasing efforts to combat it as a result. We found that, on average, eBusiness leaders plan to spend $23 million on technology on their customer-facing online sites to detect and combat fraud, and they currently attribute losing 0.6% of their sales to fraud. The most commonly used tactic to detect fraud is payment data mismatch, which almost two-thirds of our panelists believe is an effective strategy. As online fraud increases with the rising importance of the online channel, eBusiness executives must insert themselves more into discussions with IT around fraud and risk and compliance efforts and then market online safety more aggressively to keep customers engaged with the channel.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Reinvent Your Bank Through Digital
January 10, 2017 | Peter Wannemacher
Brief: When To Rethink Even A Successful CX Strategy
October 12, 2016 | Deanna Laufer
How Latin American Consumers Use Their Mobile Phones
January 20, 2012 | Roxana Strohmenger