Save or Share this Report

For B2C Marketing Professionals

The State Of Influencer Marketing

Marketers' Investments In Influencers Continue To Rise, And A Push Toward Authenticity Leads To A Broader Set Of Influencer Partners

August 13, 2019

Primary author headshot

Authors

Why Read This Report

Using influencers to achieve marketing objectives is no longer novel, but interest in the tactic continues to rise as marketers steadily increase their investment. A focus on authenticity is dramatically changing how marketers work with influencers. B2C marketers should read this report to understand where influencer management practices are going and how they should respond.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Influencer Marketing Won't Wither; It'll Just Continue To Grow
  • Marketers' Influencer Strategies Lean Into Longer-Term Relationships
  • But Marketers Don't Treat Their IMS As An Influencer Relationship Tool
  • What It Means

  • Influencers, Advocacy, And Loyalty Shape Consumer Partner Strategy
  • Related Research Documents

Recommended Research