The State Of Social Media Marketing In Europe, 2011
Measurement And Staffing Challenges Keep Social From Taking Off
September 19, 2011
Why Read This Report
As more European consumers use social media, more European interactive marketers are adopting the channel as well. But there are still key challenges to overcome. First, marketers fail to measure the impact of social media marketing, making it hard for them to secure enough budget for the channel. Second, marketers struggle to find the right people and agencies to make their social programs successful. This report gives insight into the reasons behind these challenges and how marketers can overcome them.
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