The State Of The US Retail Shopper In 2018

July 18th, 2018

Brendan Miller

With contributors:

Fiona Swerdlow , Sucharita Kodali , Brendan Witcher , Emily Collins , Sam Wolken

Summary

US retail spending overall continues to grow, but retailers face urgent pressure to evolve — or they will lose market share. Stagnant income and growing debt mean that households are trimming their budgets and moving their spending to the retailers that offer them superior value, convenience, and customer experience, whether online or in-store. To win the loyalty of today's empowered shoppers, digital business professionals need to ensure their firms' strategic plan aligns with their customers' needs.

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