Best Practice Report

The Tech CEO's Guide To Implementing Customer-Focused Innovation Networks

May 8th, 2008
NR
Navi Radjou
With contributors:
Pascal Matzke , Janine Liu

Summary

To win in the emerging partner-rich, user-empowered global IT ecosystem, Forrester believes that tech providers must form customer-focused Innovation Networks (CFINs) in which they co-create innovation value with their corporate clients. But implementing CFINs in a tech firm won't be a walk in the park, as this disruptive business paradigm challenges deeply rooted cultural norms and well-entrenched organizational structures. As old habits die hard, this document details five specific steps that visionary tech vendor CEOs should immediately implement to drive the organizational transformation required to position their firm for CFIN success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.