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For CIOs

The Three Archetypes Of Service Providers

Aligning Your Positioning And Portfolio With Client Stakeholder Objectives

September 5, 2008


  • By Pascal Matzke,
  • Daniel Krauss
  • with Thomas Mendel, Ph.D.,
  • Euan Davis,

Why Read This Report

The IT service provider market is undergoing a major transformation that will have a profound impact on how providers design and structure their portfolio and conduct their go-to-market approach. Service providers have traditionally used labels like business consultant, systems integrator, outsourcer, and telco as a way to tell the market about their background and focus. However, in today's market, these labels are meaningless when competing for client business, as they fail to articulate how the services delivered will provide business value to customers. In this report, Forrester introduces a new taxonomy for business and IT services that should help provider strategists align their service portfolio with the business objectives of their customers' decision stakeholders and allow them to identify the right service provider archetype for their organization.

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Table of Contents

  • Traditional Service Provider Go-To-Market Models Come Of Age
  • Provider Strategists Need To Align Solutions With Client Stakeholder Issues
  • Three Service Provider Archetypes Will Frame The Market Going Forward

  • Moving Toward Provider Archetypes Requires Corporate Leadership
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