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For CMO Professionals

The UK In The Pandemic: How Consumers And Businesses Are Changing

As The Pandemic Drives A Lasting Shift In UK Consumers' Behaviors And Values, Firms Must Respond In Kind

June 17, 2020

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Why Read This Brief

Our new survey, the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1), studied 1,117 UK online adults to analyze the impact of the COVID-19 crisis. This report synthetizes the key takeaways to offer a first glimpse of how UK consumers behaviors and attitudes are evolving and what CMOs and UK executives should prepare for in the coming months.

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