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For B2C Marketing Professionals

The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

June 17, 2010

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  • By Sarah Rotman Epps
  • with J. P. Gownder,
  • Ed Kahn,
  • Laura Wiramihardja

Why Read This Report

The CEOs of Apple and Microsoft may disagree about the future of the PC, but we see growth as consumers adopt multiple PCs to fit their lifestyle. Nearly half a billion PCs will be sold to consumers in the US between now and 2015, but the share of the market among form factors will shift considerably. Growth will come from new form factors like tablets, which will cannibalize netbook sales, while full-size laptops will constitute the largest share of the PC market. Desktops will be fewer in number but still an important segment, buoyed by growth in gaming and 3D. Product strategists should align their products to capitalize on these market shifts, with chipsets, displays, accessories, software, and content that anticipate the growth of tablets and the continued relevance of traditional PCs.

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