Trends Report

The US Consumer Tablet Landscape

North American Consumer Technographics®

September 3rd, 2014
Gina Fleming, null
Gina Fleming
With contributors:
Reineke Reitsma , Andrea Mitchell

Summary

Consumer uptake of tablets continues to climb. In 2013, one-third of US online adults reported using a tablet; in 2014, this figure has grown, with the largest increase in usage coming from older adults. Consumers use their tablets for a number of activities — communication, entertainment, and taking photos or videos. This report outlines how and where US consumers use tablets and provides the outlook for tablet uptake in the future.

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