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For Customer Insights Professionals

The Uptake And Engagement Of Social Mobile Apps In The US And The UK

A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps

May 13, 2016

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Authors

  • By Nicole Dvorak
  • with Reineke Reitsma,
  • Theresa Pappafotopoulos,
  • Xiaotong Duan,
  • Rachel Birrell

Why Read This Brief

Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the reach and engagement rates of popular social and communication apps in the US and UK.

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