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For Customer Insights Professionals

The Value Of Company Values

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

May 28, 2015

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Why Read This Report

Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new environment, company values have the potential to differentiate brands from their competitors and win consumers' hearts and business. However, determining when and why company values play into a customer's decision is complex. In some cases, consumers' value-based intentions give way to competing factors like price and easy access; in other cases, the importance of company values dominates. This report leverages Forrester's Technographics 360 multimethodology research approach to evaluate when, why, and how company values play a role in consumers' purchase decisions.

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Table of Contents

  • Consumers' Consideration Of Company Values Is Complex
  • However, This Does Not Mean Company Values Can Be Ignored
  • Shoppers Like To Feel Good About Their Purchases

  • Win Consumer Trust And Business By Promoting Company Values

  • Technographics 360 Delivers A Comprehensive View Of Your Consumers
  • Supplemental Material
  • Related Research Documents

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