Trends Report

The Case For Google Plus

Three Reasons Every Marketer Should Use It

March 31st, 2014
With contributors:
Collin Colburn , Luca Paderni

Summary

It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus can deliver bigger audiences and deeper engagement than you think — and even offers marketers clear advantages over Twitter. This report details the three reasons every marketer should use Google Plus and offers advice for how marketers can get the most value from Plus with the least effort.

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