The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

Vision: The CRM Playbook
January 22nd, 2021
With Contributors:
Hailey Colin
and Peter Harrison


In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its true potential. This report summarizes the top five trend

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.