Trends Report

The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

Vision: The CRM Playbook

January 22nd, 2021
With contributors:
Daniel Hong , Hailey Colin , Peter Harrison

Summary

In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its true potential. This report summarizes the top five trends that application development and delivery (AD&D) professionals must consider when planning for CRM success in 2021.

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