Report

The Forrester Retail Wave™: US Mobile Web, Q4 2017

The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
October 26th, 2017
With
Gabriella Zoia
Sam Wolken
and Peter Harrison

Summary

The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion, retailers can no longer hope for the best with passive solut

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