Roadmap Report

Four Essential Steps To Successfully Transform Your Insights-Driven Business Strategy From Top To Bottom

August 10th, 2021
Cinny Little
With contributors:
Gene Leganza , Brandon Shaik , Karsten Monteverde , Peggy Dostie


Becoming insights-driven is a fundamental operational transformation that firms must pivot to now or risk losing out to competitors old and new. Insights-driven firms capture more and better data about customers and markets and use it for decision-making within and across organizational silos. Respondents at firms with advanced insights-driven capabilities experience both top- and bottom-line benefits. In this report, we describe four steps for creating a strategy to become insights-driven for CIOs to use in building a plan that succeeds.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.