Charter Report

The Innovation Engine: Unleash Your Employees’ Potential To Innovate

David Truog
Matthew Guarini
Jennifer Wise
 and  three contributors
Feb 26, 2020

Summary

Companies strive to innovate, but their attempts often fizzle. Two root causes of this failure are: 1) a lack of organizational buy-in for the innovation function and 2) a company culture that puts too much of the risk on the shoulders of individual employees. Many companies want to innovate but find that the process quickly breaks down as ideas are missed, abandoned, or ultimately rejected by the market. This report lays out best practices we uncovered by interviewing companies that have refined their approach to innovation, so customer experience (CX) pros and their colleagues can apply these lessons to ideate, incubate, and launch winning innovations.

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