Best Practice Report

The Insights Professional’s Guide To External Data Sourcing

August 2nd, 2021
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributors:
Jeremy Vale , Gene Leganza


Decision-makers want to better leverage data insights — no longer only from their own internal data. External data adds context and drives differentiation. With a growing variety of data sources available, the data economy is booming. Yet as data requests increase and the potential sources diversify, many organizations struggle to scale their data sourcing practices. Practices should include a coordinated and formal companywide data acquisition practice as well as establishing upfront governance processes, collaborative due diligence, and bidirectional compliance. This report offers technology executives best practices from experienced data users in finding the right data, acquiring and integrating it, and capturing use and experience with the data.

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