The Interactive Brand Ecosystem

Put Interactive Marketing At The Heart Of Your Branding Campaigns

April 20th, 2011
With contributors:
Emily Riley, Sean Corcoran, James McDavid


Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a website to match, put your interactive presence at the core of a multilayered brand ecosystem. Use interactive owned media as the home of your big idea and your deepest customer engagements; distribute those engagements to a broader audience using social media and mobile media; and use bold online and offline paid media programs to create mass reach.

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Emily Riley
Sean Corcoran
and James McDavid