The Lead-Nurturing Payoff For The Tech Industry

Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance
October 21st, 2011
With Contributors:
Peter Burris
and Sophia Vargas


Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program gives tech companies the opportunity to engage with buyer

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