Report

The New Agency Operating Model For Brands

Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer
April 6th, 2017
With Contributors:
Carlton Doty
and Christine Turley

Summary

The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer strategy, experience delivery, and marketing performance over rote

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