Trends Report

The New Agency Operating Model For Brands

Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer

April 6th, 2017
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Keith Johnston , Stephanie Liu , Carlton A. Doty , Christine Turley

Summary

The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer strategy, experience delivery, and marketing performance over rote agency assignments. Read this report to learn the four-step process B2C marketers must follow to adapt their agency investments to the age of the customer.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.