Trends Report

The Rise Of Intelligent Agents

How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship

September 12th, 2016

Summary

Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the interactions that customers used to have directly with brands. Marketers who prepare for IAs will thrive, while unprepared brands will cede their customer access. This report explains the different ways that B2C marketing leaders can prepare for intelligent agents and how to pick the best approach.

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