Trends Report

The Rise Of The Subscription Business Model

How Customer-Obsessed Firms Can Reinvent Their Business Model And Move Their Offering Value Closer To Customers

April 22nd, 2020
With contributors:
Pascal Matzke , Elitsa Kortenska , Madison Bakalar


The subscription model presents new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients’ customer journeys. Through subscriptions, customers access a product or service for a certain time, a set usage volume, or a defined business output. Startups in all sectors are already targeting profitable market segments with subscription offerings. This report helps CIOs and other tech decision-makers at traditional businesses understand the opportunities and challenges of the subscription business model.

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