Report

The Science Of Churn: When And Why Consumers Switch Service Providers

Consumer Product Strategists At Telcos And Cablecos Can Help With A Proactive Churn-Prevention Strategy
January 16th, 2009
With Contributors:
Abe Garon
and Dan Wilkos

Summary

Churn — the rate at which consumers switch service providers for their home TV, phone, Internet, and bundle services — is a constant concern for product strategists at telcos and cablecos. A better understanding of when and why consumers abandon their ser

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