The Social Behaviors Of Your B2B Customers

A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook
July 17th, 2013
Kim Celestre
and Sarah Takvorian


As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C) life cycle. Social marketing can provide a rich and interacti

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